Professional CV

MACKIE-Director of Industrial Design

MACKIE, a brand under LOUD Audio, LLC, is renowned for creating professional audio equipment such as mixers, loudspeakers, and studio monitors. Since its founding in 1988, Mackie has established itself as a leader in the audio industry by delivering high-quality, innovative sound solutions for musicians, producers, and live sound engineers. Known for their durability and performance, Mackie products are trusted by professionals worldwide across various audio production environments.

Brands that were previously owned by LOUD Audio LLC, include ALVAREZ guitars, AMPEG Bass Amplifiers, CRATE guitar amplifiers, EAW and MARTIN AUDIO who both create professional Loud speaker systems.

As the Director of Industrial Design, I lead the design language, product experiences, and human factors across all LOUD Audio products. In addition to my leadership role, I am an active individual contributor, personally designing 10-15 projects annually. I establish and articulate a clear, cohesive vision for industrial design that guides and aligns teams across product lines. By prioritizing customer experience and ensuring it is communicated effectively to the development teams, I drive the creation of products that not only meet technical requirements but also resonate with users, delivering a seamless and intuitive experience.

Key Highlights and Experiences:

Leadership & Mentorship:

Led the hiring, training, and mentorship of the industrial design team, cultivating a high-performing department capable of delivering innovative and user-centric products.

Cross-Functional Collaboration:

Extensive experience collaborating closely with mechanical, electrical, and acoustical engineers, PCB layout and software teams, as well as manufacturing partners, ensuring design intent, product quality, and user experience are upheld throughout the development lifecycle.

Product Innovation & Strategy:

Partnered with product management and the executive team to conceptualize early-stage industrial design solutions, securing executive approval and inclusion in long-term product roadmaps.

Process Optimization:

Proactively identified and resolved industrial design process challenges, improving the cadence and quality of product releases through collaborative problem-solving and the introduction of more efficient workflows.

Vendor & Resource Management:

Effectively managed relationships with industrial design vendors, including hardware design firms, UX/UI consultancies, and freelance contributors, ensuring the alignment of external efforts with internal standards and goals.

Documentation & Global Collaboration:

Defined and delivered comprehensive industrial design documentation packages to internal teams and offshore ODM/JDM partners, streamlining production processes and ensuring consistency across international development efforts.

Remote & International Collaboration:

Successfully worked with remote and on-site teams in China, driving collaboration with internal and external partners to meet design and manufacturing objectives on a global scale.

Risk Mitigation & Innovation:

Mitigated risks to project timelines by identifying gaps in core competencies and driving the investigation of new processes, ultimately implementing alternative solutions that kept projects on track.

Product Design Impact:

Personally designed and shipped over 125 products across various market segments, targeting novice, mid-level, and professional users, consistently delivering innovative solutions that meet user needs and business objectives

Strategix Vision Inc.-Director of Industrial Design

Strategix Vision Inc. was a multidisciplinary design consultancy specializing in industrial design, engineering, branding, and consumer research. We served both established companies and startups, delivering design solutions that spanned concept development, product innovation, and market strategy. Our approach combined creative design thinking with deep technical understanding to help clients bring innovative products to market successfully.

Key Highlights and Experiences:

Project Leadership & Client Management:

Directed and delivered design projects with budgets ranging from $5,000 to $450,000 for high-profile clients, including Ethicon Endo-Surgery, Smiths Medical, Philips Medical, and Zona Health. Ensured the successful execution of complex industrial design solutions that aligned with both client objectives and market needs.

Industry Expertise & Innovation:

Led design initiatives across diverse industries such as transportation, consumer electronics, medical devices, scientific instrumentation, athletic equipment, and alternative energy. Demonstrated a strong ability to innovate and adapt to different market demands, ensuring high-impact product outcomes across varied sectors.

Mentorship & Team Development:

Trained, mentored, and supported career development for new hires, fostering a collaborative environment that emphasized creativity, exploration, and strategic thinking within the design team.

Initial Concept & Strategy Development:

Played a key role in the initial contact team, evaluating client deliverables and scope of work, and translating them into actionable design strategies that supported client goals and business objectives.

High-Profile Client Success:

Directed industrial design efforts for notable clients such as Intel, Cardiovations (Johnson & Johnson), Alaris Medical Systems, Nike, and Sirius Satellite Radio. Developed innovative, value-added design solutions that drove successful project outcomes and enhanced client satisfaction.

User-Centric Research & Strategy:

Planned and conducted customer research to uncover key user insights and innovation opportunities. Utilized findings to inform product design strategies, focusing on market innovation, human factors, and overall business strategy.

Executive-Level Presentations & Decision-Making:

Comfortable presenting creative concepts, research findings, and design strategies to executive-level decision makers within client organizations, helping shape critical business and product decisions.

Multidisciplinary Team Collaboration:

Experienced working with diverse multidisciplinary teams, ranging from PhD scientists to factory floor workers. Effectively bridged the gap between technical and creative teams to ensure design feasibility while delivering value-added solutions.

Cross-Functional Engineering Collaboration:

Worked closely with mechanical and electrical engineering teams to provide achievable, high-quality design solutions that aligned with both the technical requirements and strategic business goals of clients.